Guarantee 01Results
Double your leads or we work free
We'll double your qualified leads in 120 days. If we miss the target, we keep working at no extra cost until we hit it. No excuses. No fine print.
// Google Ads
Google Ads with one number that matters: cost per job.
They have a problem, a budget and a shortlist. The only question is whose name is on it.
› Campaigns built around the searches that produce jobs, not traffic
› Every call, form and booking traced back to the keyword that paid for it
› You deal with Jack, who builds the campaign himself
Apply for your Xcelerate Game Plan →
Free · 45 min · Only 4 per month
High intent
01 · Search
The keyword
A search that means money
02 · Click
A page built for it
Matched to the intent
03 · Call
Answered in minutes
Traced to the keyword
04 · Job
Booked, and costed
One number, end of month
Every call, form and booking // traced back to the search that paid for it
Trusted by
01 The difference
Someone searching for your service is not browsing.
They have already decided they need this done. They are three tabs deep, comparing whoever showed up. That is the hottest traffic there is and it is also the most expensive, which is why wasting it hurts more than wasting anything else.
Most Google Ads waste money the same way most Meta ads do. Sent to a homepage that sells nothing, followed up days later, measured on clicks instead of clients.
We run Google Ads the way we run everything, as one part of a connected system. Tight keyword targeting, landing pages built for the search intent, follow-up that responds in minutes, and reporting that traces every dollar to a booked job.
Based in the Hunter? See Google Ads in Newcastle.
02 The part nobody else will give you
You will know what a job cost you.
Ask your last agency what a booked job cost you and see how long the answer takes. Most cannot tell you, because the tracking stops at the form submission and nobody joined it back up to the work that came in.
Every call, form and booking gets traced back to the exact keyword that produced it. At the end of the month you get one number that matters: what you paid to win a job. Not impressions, not clicks, not a cost per lead that includes the eleven people who were never going to buy.
That number is the whole point. If it is bad, you will see it before we do, and we will tell you what we are changing.
No mystery metrics, no "trust us".
What agencies report on //XDS
- ImpressionsVanity
- ReachVanity
- ClicksVanity
- Cost per clickVanity
The one number
Cost per job.
03 How we run it
Built like a system, not a set-and-forget campaign.
01
Intent research
We find the searches that mean money in your market, and cut the ones that drain budget.
02
Campaign build
Tight ad groups, ad copy that speaks to the search, and landing pages matched to intent.
03
Tracking setup
Every call, form and booking tracked back to the keyword that produced it.
04
Optimise and scale
Weekly reviews, search-term pruning, bid and budget moves. Scale what books jobs, kill what doesn't.
04 Meta and Google
The strongest system runs both.
Meta ads put your offer in front of people who didn't know you existed. Google ads catch the people already looking.
Run together, connected to the same funnel and follow-up, they compound. Demand created on one channel gets captured on the other. Run one on its own and you are either paying to create interest you cannot catch, or waiting on interest you never created.
Meta ads
Put your offer in front of people who didn't know you existed.
Google ads
Catch the people already looking.
05 Meet Jack, Xcelerate Digital Systems CEO
Meet Jack. The guy who actually builds your campaigns.
Ex-pest controller turned marketing specialist. Jack has been in the van, he gets it. After building marketing systems for 100+ clients and managing $2M+ in ad spend, he knows exactly what separates campaigns that print money from campaigns that burn it. No juniors pressing boost post. He personally builds every campaign, tests every funnel and owns every result.
- Direct access to the founder
- No lock-in contracts
- Live dashboards and weekly Loom updates
- We own the outcome
The full story is on the About page.
06 Straight answers on Google Ads
Common questions.
How do I know it's actually working?
Every call, form and booking is tracked back to the exact keyword that produced it. You see cost per job, not just cost per click. No mystery metrics, no "trust us".
Isn't Google Ads just for big budgets?
No. A modest budget works when it is pointed at the right searches and backed by a page built to convert. What kills small budgets is spreading them across searches that were never going to produce a job. We will tell you straight what your market actually needs before you commit.
I've run Google Ads before and it didn't work. Why would it now?
Usually it is not the ads, it is what happens after the click. Traffic dumped on a homepage, no follow-up, and success measured in clicks instead of booked jobs. We fix the whole path, not just the campaign.
What if my market is too small?
Then we will say so. Some areas genuinely do not have the search volume to justify it, and in those cases Meta is the better first move because it creates demand rather than waiting for it. We would rather tell you that on the call than take your money and report on impressions.
07 Our Triple-Lock Guarantee
We put our money
where our mouth is.
Guarantee 02Transparency
Direct access, full transparency
You work directly with Jack. Weekly updates. Live dashboards. You'll always know exactly where your money's going and what it's producing. In plain English.
Guarantee 03Freedom
No lock-in. Keep everything.
Stay because it's working, not because you're stuck. Month-to-month means you can walk anytime. And if you do? You keep everything we built.
Why can we make this guarantee? Because the Growth Engine isn't an untested theory. It's a proven system behind 100+ clients and $2M+ in managed ad spend. We only win when you win.
08 What clients say
Just a bunch of grown adults getting excited about leads.
Your move
Stop burning cash.
Start printing clients.
Apply for your Xcelerate Game Plan →
Only 4 sessions per month